Been mooed?
If you recently found or received a cow-themed gift, congratulations! You've been mooed! Meant as an act of kindness (MOOtruism™) between strangers (and Subaru owners) people across the world are giving tiny, cow-themed gifts. All with the goal of spreading joy! Whether you keep it or pass it along, that's up to you! Either way, you're invited to share your story or a photo with the community so the joy keeps MOOving!
MOOtruism™ In Action
We’re on a mission to create MOOments of joy through acts of MOOtruism™!
Commonly Asked Questions
What is "MOOtruism™"?
MOOtruism™ is a quirky, cow-themed form of altruism! It refers to the act of "mooing" someone (friend or stranger) with the goal of sharing joy, and hopefully brightening their day!
What is "Mooing"?
The act of giving someone a cow-themed gift—either in person or left as a surprise—to brighten their day. For more information, please visit our "What is Mooing" page!
Why Cows?
Originating in Wisconsin, the dairy state, cows were the natural choice—they're gentle, playful, and a little quirky, just like the surprise joy that mooing provides!
Want to Start Mooing?
That's wonderful! You can moo with any cow-themed item you want! It can be homemade or bought. The only suggestion is to include mention this website in some form (typed out or via a QR code) so people know why they're receiving a cow!
Are There Free Cards/tags I Can Download?
Yes! We offer various free digital cards that can be downloaded (no credit card needed) and printed at home or at a local library or office store! Just click HERE to visit our digital library.