What is Mooing?

Meant as an act of kindness between friends, strangers, and Subaru owners, this growing movement involves giving tiny cows or cow-themed items—all with the hope of spreading joy!

Click to Learn More!

Featured Stories

of recent MOOings because let's face it, we could all use a little extra joy in our day! Thank you to everyone for sharing!

Submit Your Story Today!

Zip Code: 44485; 08/29/25

A Much Needed Hug...

"I was visiting my "mom" at Fowler Cemetery after work, after shamefully not having been for over a year now, when a wonderful woman who also had a Subaru Forester stopped to give me my (first!!) Moo! -and a much needed hug. Little did she know its made my entire year. My little Moo is a butterfly, which were one of Mariannes favorites. Thank you so, so much❤️" - Sammie

Zip Code: 13607: 07/19

Made My day!

"It just made my day to find this on my car" - Tammy walrath

Zip code 08033; 05/25/25

I was So Happy!

"I was sooo happy when I found this on my car! Thanks for spreading the joy!" - Krystle Szot

Quick Q&A

What is "MOOtruism™"?

MOOtruism™ is a quirky, cow-themed form of altruism! It refers to the act of "mooing" someone (friend or stranger) with the goal of sharing joy, and hopefully brightening their day!

Why Cows?

Simply put, why not? Cows are gentle, playful, and a little quirky, just like the surprise joy that mooing provides!

Want to become a MOOtruist & Start Mooing?

That's wonderful! You can moo with any cow-themed item you want! It can be homemade or bought. The only suggestion is to include mention this website in some form (typed out or via a QR code) so people know why they're receiving a cow!

Are There Free Cards/tags I Can Download?

Yes! We offer various free digital cards that can be downloaded (no credit card needed) and printed at home or at a local library or office store! Just click HERE to visit our digital library.