At its core, ‘mooing’ is the act of giving someone a cow-themed gift—either in person or left as a surprise—to brighten their day.

Who to Moo?

Anyone you want!

It's a great excuse to strike up a conversation with someone and possibly create a MOOment of joy!

Retail Employees

Grocery stories, coffee shops, you name it, there are likely employees there who could use a spark of joy!

Subaru Owners

Have their own version of Duck Duck Jeep, called "Moo Moo Subaru", also called the "Moobaru Movement" by some. Which means a growing number would love to be mooed!

Why Moo?

There's a plethora of reasons someone might participate! Below are just a few:

  1. As a random act of kindness
  2. The recipient likes cows
  3. Someone has a cool Subaru
  4. Someone has a Subaru at all

Where to Moo?

Anywhere You Go!

In reality, mooing need not be confined to a specific location! Sparks of joy are needed everywhere.

Parking Lots

The easiest and most common location for mooing and is done anonymously by leaving it on someone's car.

Retail Spaces

Taking more courage, some people moo in person as they see others who could use a pick-me-up!

Examples of "Mooing"